269 Take Control of Your Phone
Follow these steps to take control of your use of social media and other forms of technology.
268 Take Care With What You Share Using the SHARE Checklist
When shared, false information can take on a life of its own. It’s not always easy to spot, so use the SHARE checklist.
259 Social Media Monitoring: Strategies and Skills
Join digital and social media strategist Martin Waxman as he compares key social listening and monitoring apps and describes what each can do for your business, as well as how to make platforms like Hootsuite your social listening command centre.
258 Social Media Marketing: Strategy and Optimization
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy.
257 Social Media Marketing: ROI
This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization.
256 Social Media Marketing: Managing Online Communities
Learn how to build your online community with these small business marketing strategies centred on social media, content marketing, and branding.
255 Social Media Marketing With Facebook and Twitter
Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand.
254 Social Media Marketing Trends
This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes.
252 Social Media for Leadership
Unlock the power of social media to direct your company’s growth and build a strong personal brand as an executive at the same time.
246 SEO Foundations
This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.