Category: Digital presence

254 Social Media Marketing Trends

This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes.

252 Social Media for Leadership

Unlock the power of social media to direct your company’s growth and build a strong personal brand as an executive at the same time.

246 SEO Foundations

This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.

242 Rock Your LinkedIn Profile

Learn how to create a LinkedIn profile that tells your unique story and can help you stand out to potential employers.

233 Public Relations Foundations: Media Training

PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.

231 Professional Networking

You don’t have to be an extrovert to be good at networking. Learn networking strategies to network authentically and connect with people you actually like.

212 Personal Branding on Social Media

In this course, instructor Jennifer Jessie shows how to do just that, explaining how to create a profile that’s tailored to your ideal customer, craft compelling content, and target your audience on top social media platforms.